UQ Idea Hub

The IdeaHub program was designed as a means of exciting and educating students on what is involved in the entrepreneurial journey.

In collaboration with IdeaNetwork and funded by UQ's Faculty of Engineering, Architecture and Information Technology, a pilot program was designed and run over seven weeks in 2015. The pilot was run as a co-creation process between students, university staff, industry mentors and a facilitator.

Multi-disciplinary teams of students were formed organically, with participants pitching their ideas to their peers and then forming teams according to their interests and skills. Multiple ‘pivots’ occurred during the course, with teams adapting to the challenges of ideation, prototyping and market testing. A number of mentors joined the weekly sessions to share their experiences, knowledge and advice with the students.

Over the seven weeks, students developed their business ideas through weekly workshops focussing on product/service development and the market and the process and provision of tools for developing a commercial offering. Topics covered included:

  • Team formation
  • Ideation and research
  • Storytelling and pitching
  • Choosing appropriate technologies
  • Prototyping methodologies
  • Rapid prototyping
  • Crowdfunding - dos and don'ts
  • Founding - tips for establishing and agreeing splits, roles, etc
  • User experience design
  • Testing market demand
  • Business modelling and assumption testing
  • Digital psychology

Out of ten projects that were originally formed, four projects are now going on to complete an early stage prototype ready for market testing.